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Welcome to the SWSystems Privacy Centre – take a look around. You'll learn how SWSystems (SWS) treats your personal information, as well as ways to control your preferences and settings. As always, SWSystems is committed to gaining your trust.
In the “Topics” section, you can find detailed information on special topics such as cookies and IP addresses. In the “Products” section, you can find additional guidance about our privacy practices relating to particular products or services.
"SWS” means SWSystems or South West Systems Ltd which operates within and is subject to UK data protection law.
SWS collects personally identifiable information when you register for a SWS account, when you use certain SWS products or services, when you enter promotions or competitions and when you visit SWS pages or the pages of certain SWS partners outside the branded SWS network of websites. SWS may combine information (including personally identifiable information) about you that we have with information that we obtain from business partners or other companies.
When you register with SWS, we ask for personally identifiable information such as your full name, email address, address, postcode, industry and other business information such as number of systems required
SWS collects information about your transactions with us and with some of our business partners, including information about your use of financial products and services that we offer.
SWS also automatically receives and records information on our server logs from your browser including your IP address, SWS cookie information, software and hardware attributes, and the page that you requested. Once you register with SWS and sign in to our services, you are no longer anonymous to us and your usage data will be connected to your account.
SWS uses information (including anonymous and pseudonymous information, as well as personally identifiable information) for the following general purposes: to personalise the advertising and content that you see, fulfil your requests for products and services, improve our services, contact you, conduct research and provide anonymous reporting for internal and external clients.
SWS does not rent, sell or share information about you (including personally identifiable information) with other people or non-affiliated companies, except to provide products or services that you have requested, when we have your permission or in the following circumstances:
SWS displays targeted advertisements based on anonymised or pseudonymised data and information, and SWS may also display targeted advertisements based on personally identifiable information. Advertisers (including ad-serving companies) may assume that people who interact with, view or click targeted ads meet the targeting criteria – for example, females aged 18-24 from a particular geographic area. SWS does not provide any personally identifiable information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad, you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.
SWS may set and access SWS cookies on your computer. We may also set and access device identifiers which could include IP address, user agent information (browser version, OS type and version) and device-provided identifiers. Once you log in to SWS on your device, SWS may recognise your device to provide you with a personalised experience, independent of your device settings.
SWS lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies and device identifiers is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to SWS cookies.
SWS uses web beacons to access SWS cookies inside and outside our network of websites and in connection with Yahoo products and services.
We reserve the right to send you certain communications, such as service announcements and administrative messages and other communications relating to the SWS service, without offering you the opportunity to opt out of receiving them.
We limit access to information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.
We have physical, electronic and procedural safeguards that comply with our legal obligations to protect information about you.
A publicly accessible area is any area of SWS that is accessible by the general public and may be indexed by search engines.
SWS allows you to post, submit and exchange content and information on publicly accessible areas,
You should exercise caution if you choose to disclose personally identifiable information in a publicly accessible area. Remember that this information may remain indefinitely in the publicly accessible area of the service. Also, depending on the particular service, other users may also be able to view two or more of your individual postings collectively.
You are solely responsible for any information that you disclose and disseminate on publicly accessible areas.
If you have a concern about any personally identifiable information that you have posted on any publicly accessible areas and are unable to delete or edit it, please refer your query to SWS.
SWS may amend this policy from time to time. If we make any substantial changes in the way we use your information, we will notify you by sending a notice to the primary email address specified in your SWS account or by posting a prominent notice on our pages.
South West Systems Ltd (SWS)
Grace Road Central
Marsh Barton Trading Estate
Tel: 01392 275324