Cloud EPOS Till Systems & Software to 1,000’s of businesses throughout the UK & Worldwide

First Name *
Last Name *
Phone Number*
Business Type*
No. of EPOS Till Systems required?*
Company Name*
When do you need the system?*
Tell us about your project*

Privacy Policy

South West Systems Privacy Policy

Welcome to the SWSystems Privacy Centre – take a look around. You'll learn how SWSystems (SWS) treats your personal information, as well as ways to control your preferences and settings. As always, SWSystems is committed to gaining your trust.


What this Privacy Policy covers

This Privacy Policy covers SWSystems treatment of personally identifiable and other information that SWSystems collects and receives, including information related to your past use of SWSystems products and services. “Data” and “information” includes information about you that is personally identifiable, such as your name, address, email address, phone number, and that is not otherwise publicly available. Where applicable, we explicitly point out the use of personally identifiable data within our privacy policies. All other data is anonymous to us or is used pseudonymously. 

The Privacy Policy also provides information about cookies, SWSystems and third parties' use of cookies, and how you can disable such cookies.

This Privacy Policy does not apply to the practices of companies that SWS does not own or control or to people that SWS does not employ or manage. In addition, some companies that SWS has acquired have their own pre-existing privacy policies.

In the “Topics” section, you can find detailed information on special topics such as cookies and IP addresses. In the “Products” section, you can find additional guidance about our privacy practices relating to particular products or services.

"SWS” means SWSystems or South West Systems Ltd which operates within and is subject to UK data protection law.


Information collection & use

SWS collects personally identifiable information when you register for a SWS account, when you use certain SWS products or services, when you enter promotions or competitions and when you visit SWS pages or the pages of certain SWS partners outside the branded SWS network of websites. SWS may combine information (including personally identifiable information) about you that we have with information that we obtain from business partners or other companies.

When you register with SWS, we ask for personally identifiable information such as your full name, email address, address, postcode, industry and other business information such as number of systems required

SWS collects information about your transactions with us and with some of our business partners, including information about your use of financial products and services that we offer.

SWS also automatically receives and records information on our server logs from your browser including your IP address, SWS cookie information, software and hardware attributes, and the page that you requested. Once you register with SWS and sign in to our services, you are no longer anonymous to us and your usage data will be connected to your account.

SWS uses information (including anonymous and pseudonymous information, as well as personally identifiable information) for the following general purposes: to personalise the advertising and content that you see, fulfil your requests for products and services, improve our services, contact you, conduct research and provide anonymous reporting for internal and external clients.


Data transfer

Your personal information may be transferred to countries other than your own, especially to servers in the United States, to process and store data in accordance with our Privacy Policy and to provide you with products and services. Some of these countries may not have the same data protection safeguards as the country where you reside. By using our products and services, you consent to us transferring your data to these countries. We are committed to ensuring that your information is protected and we apply safeguards in accordance with applicable law, including using data processing agreements based on the EU Standard Contractual Clauses.


Information sharing & disclosure

SWS does not rent, sell or share information about you (including personally identifiable information) with other people or non-affiliated companies, except to provide products or services that you have requested, when we have your permission or in the following circumstances:

  • to provide the information to trusted partners who work on behalf of or with SWS under confidentiality agreements. These companies may use such information to help SWS communicate with you (to the extent consented by you) about offers from SWS and our marketing partners. However, these companies do not have any independent right to share this information.
  • to respond to subpoenas, court orders, legal process or to any legitimate request by authorities with which compliance is required, or to establish or exercise legal rights or defend against legal claims.
  • to share, when we believe it is necessary, such information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of SWS terms of use, or as otherwise required by law.
  • to transfer such information about you if SWS acquires, or is acquired by or merged with, another company. In this event, SWS will notify you before information about you is transferred and becomes subject to a different privacy policy.

SWS displays targeted advertisements based on anonymised or pseudonymised data and information, and SWS may also display targeted advertisements based on personally identifiable information. Advertisers (including ad-serving companies) may assume that people who interact with, view or click targeted ads meet the targeting criteria – for example, females aged 18-24 from a particular geographic area. SWS does not provide any personally identifiable information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad, you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.


Cookies & similar technologies

SWS may set and access SWS cookies on your computer. We may also set and access device identifiers which could include IP address, user agent information (browser version, OS type and version) and device-provided identifiers. Once you log in to SWS on your device, SWS may recognise your device to provide you with a personalised experience, independent of your device settings.

SWS lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies and device identifiers is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to SWS cookies.

SWS uses web beacons to access SWS cookies inside and outside our network of websites and in connection with Yahoo products and services.


We reserve the right to send you certain communications, such as service announcements and administrative messages and other communications relating to the SWS service, without offering you the opportunity to opt out of receiving them.


Confidentiality & security

We limit access to information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

We have physical, electronic and procedural safeguards that comply with our legal obligations to protect information about you.


Posting on publicly accessible areas

A publicly accessible area is any area of SWS  that is accessible by the general public and may be indexed by search engines.

SWS allows you to post, submit and exchange content and information on publicly accessible areas,

You should exercise caution if you choose to disclose personally identifiable information in a publicly accessible area. Remember that this information may remain indefinitely in the publicly accessible area of the service. Also, depending on the particular service, other users may also be able to view two or more of your individual postings collectively.

You are solely responsible for any information that you disclose and disseminate on publicly accessible areas.

If you have a concern about any personally identifiable information that you have posted on any publicly accessible areas and are unable to delete or edit it, please refer your query to SWS.


Changes to this Privacy Policy

SWS may amend this policy from time to time. If we make any substantial changes in the way we use your information, we will notify you by sending a notice to the primary email address specified in your SWS account or by posting a prominent notice on our pages.

South West Systems Ltd (SWS)
Grace Road Central

Marsh Barton Trading Estate

Exeter, Devon

Tel: 01392 275324